Chrome Hearts

Richard Stark, who founded Chrome Hearts, first encountered the leather import business while working in a company related to carpentry apprenticeships. He later shifted from carpentry to selling leather goods. Traveling across the United States on his Harley-Davidson motorcycle, he met John Bowman, who was also involved in leather goods sales, and the two began working together in the leather fashion business. Beyond motorcycle leather fashion, they also sought to create wearable accessories, and with the addition of engraver Leonard Kamhout, the business was formally established in 1988. There are several stories about the origin of the name “Chrome Hearts,” including meanings such as “a heart that never rusts” or “a heart as strong as steel.” However, Richard himself once said, “It doesn’t have any special meaning. I chose it because it sounded cool.”

Today, Chrome Hearts offers not only leather goods such as biker jackets and wallets, but also silver jewelry including pendants and bracelets, as well as hats, eyewear, furniture, lighters, and phone accessories. Even with its growing popularity, the brand remains committed to not producing anything until high-quality materials are secured. This strong philosophy and dedication to premium craftsmanship have further elevated the brand’s value, firmly establishing Chrome Hearts as the “king of silver jewelry.” Currently, Richard Stark’s eldest daughter, Jesse Jo Stark, serves as the chief designer. Having collaborated with sneaker brand VANS in her youth and performed in her own band, her design style blends subtle punk influences with indigenous-inspired and feminine elements. Because it is also loved by many celebrities in Japan, Chrome Hearts continues to enjoy immense popularity.